Nokia today announced it has signed an agreement to acquire Motally Inc., a privately-held US-based company. Motally's mobile analytics service offers in-application tracking and reporting, and is designed to enable developers and publishers to optimize the development of their mobile applications through increased understanding of how users engage. The service offering is planned to be adapted for Qt, Symbian, Meego and Java developers, and Nokia plans to continue serving Motally's existing customer base.
Motally Inc. was founded in 2008 in San Francisco and has patent-pending technology to ensure accurate data collection and analytic reporting for publishers' mobile sites. Motally currently employs a team of eight people. The transaction is subject to customary closing conditions and is expected to close during the third quarter of 2010.
"The acquisition underpins Nokia's drive to deliver in-application and mobile web browsing analytics to Ovi's growing, global eco-system of developers and publishers, enabling partners to better connect with their customers and optimize and monetize their offering".